Communication is characterised by the following salient features:
1. Communication is essentially a two-way process, involving a sender and a receiver. One person alone cannot communicate. There is no communication until the message is received and understood by the receiver. It takes two to complete communication.
2. The message should be interpreted by the receiver in the same sense as intended by the sender. The basic purpose of communication is to create mutual understanding. Therefore, communication is complete only when the message is correctly understood and the response to it becomes known to the sender.
3. The message must have substance. It should contain information or ideas which are of interest to the receiver. It is meaningless to talk about book to a person who cannot read.
4. Communication is a pervasive function. It is used by managers at all levels of organisation and in all areas of operations.
5. Communication is an on-going process. There must be continuous inter¬change of messages between people working together in a group.
6. Communication does not mean mere oral or written messages. It includes
everything
7. Speaking, writing, acting and listening, reading, observing or watching are
the fundamental aspects of communication
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